Power of a CFO Video for Kimberly-Clark

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When Kimberly-Clark launched its initiative to re-energize its finance workforce, they asked themselves an interesting question: What would happen if every finance employee thought of himself/herself as a CFO? The answers were exciting – and highlighted how a new way of thinking could generate truly powerful results. Relish Marketing developed the video that would introduce this new way of thinking to the workforce – and it was met with companywide applause and appreciation.